Are You Using ChatGPT the Right Way? (A Quick-Start Guide for Realtors)
AI isn't coming for your job — but it is coming to help you do it faster, smarter, and with less stress. If you're a real estate agent who’s tried ChatGPT but didn’t quite get the results you hoped for, you’re not alone.
This guide will show you:
How to set up ChatGPT for real estate work
Prompts that actually save you time
Mistakes to avoid
Let’s get you ahead of the game.
Step 1: Set Up ChatGPT Correctly
Before you start typing prompts, take 5 minutes to optimize your setup.
Create a Free or Pro Account:
Pro users get GPT-4 (better memory + reasoning), but the free version works too.
Turn On Memory (if using GPT-4):
Click your name (bottom left) → Settings → Personalization → Memory → Toggle ON
Name Your Chats for Easy Reference:
Use chat folders to separate categories (e.g., Listing Help, Social Media, Lead Scripts)
Step 2: Try These Realtor-Specific Prompts
Use these proven prompts to start getting more out of ChatGPT.
☑️ Listing Descriptions
"Write a compelling MLS listing for a 3-bed, 2-bath home in [City] with a remodeled kitchen, large backyard, and vaulted ceilings. Keep it under 250 words."
☑️ Instagram/Facebook Captions
"Write 3 short and engaging Instagram captions that promote a new listing at [address] with [key features]. Include emojis and a question to boost engagement."
☑️ Email to a Cold Lead
"Write a friendly follow-up email to a buyer lead who toured a home last week but hasn't responded. Offer help without sounding pushy."
☑️ Social Media Calendar
"Create a 2-week content calendar for a real estate agent focused on [first-time buyers / luxury homes / relocation clients] with captions, topics, and post types."
☑️ Script for Open House Video
"Write a 45-second video script for an open house walkthrough at [address]. Highlight 3 unique features and end with a call to action."
Step 3: Don’t Fall Into These Common AI Traps
❌ Don’t copy/paste everything blindly — always add your voice.
❌ Don’t expect perfection on the first try — iterate and refine.
❌ Don’t forget compliance — ChatGPT isn’t a licensed agent.
Final Tip:
You don’t need to master AI — you just need to know how to delegate smarter. The agents who embrace tools like ChatGPT now will have more time, better content, and stronger lead flow than those who ignore it.
Still feel stuck? Reach out — I’m happy to show you how I use it to grow Quazel Mortgage and help agents like you stand out online.
